Entrepreneur, marketing executive, speaker and confidence coach.
The story begins on a farm in Lincolnshire. A little girl with a confident big dream of becoming a circus performer; a ballerina performing on the back of her trusty horse. The little girl has a badly made tutu-style costume and one leg very slightly shorter than the other which means she could never pirouette that well. But she is the best performer, she ;loves what she does, it's her purpose in life to be there and she makes the audience feel at ease.
That’s Dawn and her dream aged 10.
Dawn has worked with some of the most successful and entertainment groups and businesses in the UK live scene. She originally worked for Clear Channel Entertainment on the marketing campaigns for CATS and Starlight Express where her forthright nature resulted in her boss telling her she needed to learn to walk before she could run…she disagrees to this day!
Dawn was made redundant in her mid-twenties, interviewed for new jobs and failed many times and around the same time one of her best friends was killed in action. Her world came crashing down. With plenty of emotional support, home cooked meals and some travelling, Dawn re-aligned her goals, focused on her purpose and realised it was time to start pushing forward in her life. It was time to feel empowered, confident and motivated.
A mentor mentioned a role in a marketing agency (aka) which she secured and spent the next 6 years revelling in, whilst also having a 6-month time out at the Kennel Club (she can tell you about it when you meet!). Through this period of work at aka, she found her niche and with it, her tribe; people who to this day are her best friends.
Between the age of 31 and 41, Dawn left a well-paid and secure job, created her own agency Boom Ents from scratch (with actual blood, sweat and tears), got a dog, met and married her husband, bought a house in West London, had a baby, set up a new arm to her business; Boom Sport, closed a million-pound agency and got another dog. It was a busy decade. She’s felt at the very top of her game and also felt like a huge failure (often in the course of an average day).
The agency she created as a female business owner and entrepreneur had been part of her dreams for many, many years. Starting from the kitchen table and building it to the scale she did takes motivation, confidence, focus and resilience something dawn has in buckets.
It's no surprise that Dawn knows what determination looks like. She knows what it takes to make hard decisions every day, to have people try and steal your business, to take advantage of you, to feel like the world is tumbling on top of you one minute and that you’re the biggest winner the next.
She also knows how hard it is to chase your dreams. To give yourself permission to try something new and after years of developing her business acumen she's realised that her most successful and empowered moments of success have been when she has been able to plan and quit a situation.
And so that's why she created Dogs and Coffee. To encourage everyone that they have the superpowers to plan and quit an unhappy, mediocre situation, create change and focus on the future they want to create.
Dawn has carved out a career working with creative, focused energetic people and businesses. What they all have in common is an ambition to create great work, to succeed.
Much of Dawn’s executive marketing and business development work can be found at DawnFarrow.com where you can read more about her marketing experience, building a successful agency from the kitchen table up and the clients she is consulting for now with her hybrid of business development, digital innovation and marketing strategy.
TESTIMONIALS for Dawn’s work via DawnFarrow.com
Lizzie Jarvis, former employee
“It’s rare that you come across a business leader like Dawn. Phenomenally driven and tenacious, Dawn is also the most commercially astute and creative person I have ever worked with.”
Sophie Cornish, Co-founder Not on the High Street
"I’ve witnessed her great talent, super-smart, positive approach, and extraordinary ability to turn new ideas into meaningful enterprise. To add, Dawn knows her industry inside out and to great effect. All of which adds up to making her an influential operator in all that she turns her hand."
Nick Grace, Producer and Business Owner Nick Grace Management
"Without doubt, she is one of the most dynamic and professional people I have had the privilege of working with and I would not hesitate to secure her services again should the opportunity arise.”